Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 5 minute read)

Today I will be going over:

• A cold email copywriting checklist

• How to separate yourself from the nameless internet masses

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most people who think cold email doesn't work is because they've been rinsed by spammy outreach.

Spammy outreach is irrelevant, sounds like an AI robot and looks like every single other person's outreach.

Email sequencers have made it incredibly easy to send spammy outreach and 99% of people think all that's needed to create a successful outreach campaign is more volume.

Sending the same messaging to a million people and never reviewing their feedback is a great way to end up in the spam folder.

Volume is important once you've established your message market fit, but should not be a substitute for bad copywriting.

Avoid this by speaking to benefits your prospect can achieve, providing value with lead magnets and building intent by using direct response principles.

Always operate under the premise that there's a real human at the other end of your outreach.

If you wouldn't reply to your email, neither will your prospect.

Copywriting Checklist

1. Only use plain text (no images)

2. Less than 100 words

3. Offer a measurable expected outcome

4. Give value with a lead magnet

5. Use social proof to substantiate claim

6. Use Spintax to increase email uniqueness

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “All you can do is every day, try to solve a problem and make your company better. You can’t worry about it, you can’t panic when you look at the stock market’s decline. You get frozen like a deer in the headlights. All you can do is all you can do.” — Larry Ellison

• Quick bite-sized pointer: I recently closed a deal with a prospect who has been following me for over a year. They watch all my YouTube videos and follow my content. On our closing call, they said they’ve gotten so much value from my content, it was a no-brainer to work together. I say this not to brag, but show you how important it is to (a) exist online and (b) give tactical value to your audience. If you’re not currently posting online, then this is your reminder to get started. Cold outbound is a game of trust and no-one wants to work with a ghost. Get out of the shadows and start using the media leverage provided by the internet. If you’re looking for a place to start, Twitter and LinkedIn are a great place to get your feet wet. Then I recommend posting on YouTube.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac