Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Convert More Cold Prospects By Doing This

• Winning in the inbox in 2024

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

In September 2024, my clients are booking meetings with Loom Audit Outreach in supposedly crowded niches like B2B SaaS, healthcare, ecom.

You can burn a lot of calories creating custom videos that don't convert.

Here are 5 things to do if you want prospects to convert with Loom videos

1) Respond within 5 minutes (at most 1 hour)

When your prospect responds, you're top of mind.

Capitalize on this by getting back to them quickly.

Most of our conversions happen in this 1-hour window.

2) Make it easy to consume

This means make your video less than 5 minutes.

If it's too long, the prospect isn't going to watch.

Snappy, to the point videos show you know they're busy.

Don't drag on with your message - get to the point.

3) Give social proof

Prove you're worth listening to by dropping your client results.

This separates you from the nameless faceless internet masses who claim they can do xyz result without any backup.

Establishing expertise hooks in your audience, increases view duration and ultimately meeting conversion.

4) Focus on the prospect

Once you've dropped proof, focus on how you can solve the prospect's biggest most acute pain points.

Ideally this is a problem that is incredibly painful or is impacting their revenue (bonus points if both).

5) Push to call in your CTA

Get the prospect to take the next step by booking in with you.

If you don't prescribe next steps, the prospect won't do anything.

Be direct and request them to book in.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs, co-founder of Apple

• Quick bite-sized pointer: Use a simple direct offer as a pattern interrupt to stand out in the crowded inbox filled with massive promises.” We can help you achieve x result in y time with z mechanism.” Back up your offer with case studies and social proof. Fundamentals still win.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac