Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Cold email campaign expected results

• How to build rapport in sales conversations

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most people think cold outbound is like turning on a faucet. They think once a campaign is turned on the leads start flowing like water and you’re closing deals the next day.

This week I launched a campaign for a new client. We have a very clear picture of their ideal customer profile and offer.

Here’s how the first week went.

We didn’t receive any positive replies for the first 3 days of the campaign. Only negative responses.

Then on day 4, the tide shifted. We ended up booking in a qualified call and got 4 more interested replies.

Now they have to attend the meeting, run their sales process and close the deal which should take at least another two weeks to a month.

It’s typical to start seeing interested replies and meetings booked in the first week.

I don’t typically expect campaigns to fully ramp for 90 days though.

This is how a sales cycle works. There is a lagging effect until you’re actually making money.

There are a few reasons why and I’m going to explain them in a second.

The first is simply the fact that you’re doing cold outreach. In other words, they don’t know you or like you or haven’t asked to be contacted. This means people need to warm to you.

So they’ll do their research, look you up and make sure you’re legit. If you have a good online presence and are selling something people actually want, then you’re already on the right track.

Here are a few data points we’ve observed after sending more than 2 million cold emails.

1. People reply on average 72 hours after they receive an email

2. 55% of interested replies are generated from email 2

3. As a benchmark, an average campaign will get 1 booking per every 1,000 leads contacted

So basically, what this tells us is you need to have a blend of volume, timing and a relevant message.

It takes time to warm up a prospect. It takes time for your emails to go out. It takes time to schedule a call.

Exercise patience and don’t give up too early. I’ve seen so many campaigns work after the 6th iteration.

Then take your learnings and apply them to the next round so each campaign gets better and better over time.

It’s simple, not easy. Keep pushing and learning and soon you’ll have a winning campaign.

To help you shortcut this process, I made you a training showing how I make sure campaigns are setup for success.

Check it out here (link)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "Every problem is a gift - without problems, we would not grow.” — Tony Robbins

• Quick bite-sized pointer: 99% of people think building rapport in sales is about being friendly or nice. It's actually about reducing time to trust. How? Prove you're legit w case studies & insights that indicate thought leadership. Rapport is a byproduct of a well oiled sales process + social proof.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac