Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Power of messaging alignment

• The key to successful client relationships

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

This past summer, I was booking a ton of meetings for my business.

I was generating 20-30 discovery calls per month but there was a problem.

I wasn’t closing at my usual 30% for cold traffic. It was closer to 15%, half the usual rate.

So I did a sales process analysis and realized I had a few huge holes.

This was a period where I was going through a messaging pivot. I had been running performance based offers and was transitioning into a monthly subscription model.

I would run my discovery, pitch if they were a good fit and then when we started to talk pricing the deal fell apart.

Wondering why, I looked back at my sales call recordings and bang, lightbulb went off.

It became clear they were expecting performance pricing. This lead to me realize my my offer messaging wasn't aligned with my landing page or sales process.

My landing page, most SEO data and sales assets were mentioning performance based pricing.

This was confusing to prospects since most were coming on the call expecting performance based pricing.

Once I updated my messaging to subscription model pricing across the customer journey, calls immediately became warmer, prospects became more qualified and my close rate increased.

This is the power of messaging.

So if you’re finding trouble converting your cold leads, take a look at your messaging and make sure it’s aligned with your offer.

If it is great, just keep pushing volume. If not, then review your sales calls and uncover the top 5 most common objections.

Then create content around these objections and distribute via outbound messaging and socials.

Update your messaging across your landing page, social profile, and sales assets to make sure it’s consistent across your customer journey.

Then, test and iterate until you’re closing at 30% or better.

I just opened up a few spots for B2B owners looking to fix their outbound bottlenecks.

Usually I can help identify a few things you can do straight away to improve your go to market results.

If you want to get your offer messaging aligned to your customer journey, just reply to this email and I’ll help you out.

Hope this one helps.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “When you’re dishonest with yourself, you’re disconnected from reality. You’re going to make poor decisions. You’re going to drop out of the moment, and you’re going to be less happy, and you’re going to be wrong.” —Naval Ravikant

• Quick bite-sized pointer: Aligned incentives is the key to ALL relationships

  This applies for >clients >team members >family. Lack of alignment is like cracking in the foundation. It might work for a bit, but ultimately doomed to fail. Get on the same page by communicating your needs and expectations. If you are not direct in communicating your needs, do not expect another to anticipate your needs. The same goes for your clients. They should know what they’re getting into, what the expected outcomes are, if they’re being met and if not, what is being done about it to get back on track.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac