Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Actionable tips to make better lead magnets

• 2 benefits of customer success interviews

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most people outbound have heard about lead magnets at this point.

They’re one of the most effective ways to convert cold leads into qualified prospects.

They work because:

They require low activation energy

You’re offering free value for a problem they’re facing today and making it extremely easy for the prospect to say yes

Benefit: more prospects will respond with positive intent

It positions you as an authority

Stand out from the competition by proving your an industry expert and understand (or have a hypothesis) their current situation

Benefit: improved status and value exchange creates reciprocity

Warms the prospect

Cold email leads don’t know you or trust you and are skeptical. This warms them because now they’ve already seen your face, heard your voice and know your name.

Benefit: They start to trust you which means you’ll close at a higher rate.

Here are 5 things to do if you want prospects to convert with Loom video Lead Magnets

1) Respond within 5 minutes (at most 1 hour)

When your prospect responds, you're top of mind.

Capitalize on this by getting back to them quickly.

Most of our conversions happen in this 1-hour window.

2) Make it easy to consume

This means make your video less than 5 minutes long.

If it's too long, the prospect isn't going to watch.

Snappy, to the point videos show you know they're busy.

Don't drag on with your message - get to the point.

3) Give social proof

Prove you're worth listening to by dropping your client results.

This separates you from the nameless faceless internet masses who claim they can do xyz result without any backup.

Establishing expertise hooks in your audience, increases view duration and ultimately meeting conversion.

4) Focus on the prospect

Once you've dropped proof, focus on how you can solve the prospect's biggest most acute pain points.

Ideally this is a problem that is incredibly painful or is impacting their revenue (bonus points if both).

5) Push to call in your CTA

Get the prospect to take the next step by booking in with you.

If you don't prescribe next steps, the prospect won't do anything.

Be direct and request them to book in.

If you’d like any help making your lead magnets convert better, just reply to this email with your question and I’ll give you an actionable tip to improve.

Chat with you in the next one.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” ― Steve Jobs

• Quick bite-sized pointer: I just wrapped up a client success case study interview. The benefit of doing these is 2 fold. 1) You learn directly from your customer why they bought, what they found most useful and what they want more of 2) You get a sales asset to nurture your audience.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac