Hey, it's Isaac from Leads to Earnings (2 minute read)

Most B2B sales teams are doing prospecting backwards.

In speaking with GTM leaders at top funded and public companies, I’ve uncovered why so many sales teams struggle with pipeline. They're building fresh prospect lists every single campaign instead of mapping their entire addressable market first.

Here's what happened when one of my clients switched approaches. They were spending 5+ hours every week building new prospect lists from scratch. Their SDRs would burn through 200 contacts, then sit idle waiting for the next batch. Sound familiar?

Then we implemented what I call the "Total Market Map" strategy. Instead of hunting prospects one by one, we mapped their entire addressable market upfront. Using Clay's company finder, we pulled 98,000 B2B companies and filtered them down to 38,000 qualified prospects in just 5 minutes. That single session gave them months of outreach material.

But here's where it gets interesting. We automated the data cleanup with simple commands like "If country does not contain United States then exclude." No complex Excel formulas needed. Clay's AI generates everything automatically.

Then we sent AI agents to research every prospect's website, asking custom questions like "Are they B2B or B2C?" For less than 0.1 cent per company, we got answers no standard database provides. Finally, we set up waterfall email enrichment that finds 90% of email addresses by running through multiple providers automatically.

The breakthrough moment came when we connected this to their lead qualification system. Now when someone fills out their form, AI instantly qualifies them. Only qualified leads notify the sales team. Bad fits go to nurture automatically.

Here's how you can implement this in your business. Start by mapping your total addressable market once instead of building lists repeatedly. Use AI to clean and qualify your data at scale. Set up automated workflows that only surface qualified opportunities to your sales team.

The result? Their SDRs went from 2 qualified meetings per week to 8. Their close rate doubled because they stopped chasing unqualified prospects.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac