Hey, it's Isaac from Leads to Earnings (1 minute read)

I was reviewing a client's cold calling data yesterday. Their rep made 847 calls last month and closed zero deals.

His manager's solution? "Make more calls."

Wrong answer.

Here's the brutal truth about cold calling math. To close one deal, you're probably going to need 800-1,200 dials. But when you fix the holes in your system, the ROI becomes absolutely insane.

Let me break down where most calling campaigns are bleeding prospects.

You should connect with 10% of your dials. Below that? Your data quality is garbage. Wrong numbers, disconnected lines, gatekeeper-heavy companies. Fix your list before making another call.

50% of connections should agree to hear your pitch. If people are hanging up immediately, your opening hook is terrible. You sound like every other salesperson they've heard today.

25% should book a meeting. If they're listening but not booking, you're not uncovering real pain points. Your value articulation is weak. They don't understand what's in it for them.

80% should show up to the booked call. Below this? Your confirmation process is broken. You're not reinforcing value or sharing proof of what you do.

50% should be qualified prospects. If you're getting tire kickers, you're either targeting wrong or attracting people who can't afford your solution.

Here's what the rep's real problem was. His connect rate was fine at 12%. His conversation rate was decent at 45%. But his booking rate was 8%.

The issue? He was asking, "Are you interested in learning more?" instead of uncovering specific pain points. Generic questions get generic responses.

We rebuilt his discovery framework around three specific pain points his ideal customers face. His booking rate nearly doubled in two weeks.

Same rep, same list, same number of dials. But now he's actually booking qualified meetings instead of spinning his wheels.

Most people try to make more dials when their system is broken. Winners fix their biggest conversion leak first, then scale what works.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

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I hope you enjoyed this brief email.

Talk later,

Isaac