Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• 5 keys to winning cold email campaigns in 2025

• My daily success framework

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most businesses are still running cold email strategies that worked in 2023.

They don’t get replies and think: “cold email doesn’t work”.

So I wanted to share what is working for me and my B2B clients in January 2025.

1. Deliverability best practices aren’t just a ‘nice to have’. They’re a requirement.

   Buy domains on Cloudflare, split sending volume across Google and Microsoft and warm up for 2 weeks minimum. Ideally you’re matching inbox providers as well. This means sending Google to Google and MSFT to MSFT.

2. Generic personalization doesn’t cut it anymore.

   Saying things like “I saw your website and….” Your personalization needs to be insightful. I like to ask my clients: “If you had an hour to research a prospect, so you could send a personalized email, what things would you look for?” Use this insight to build a relevant personalization. Without a real reason to reach out, your reply rates will suffer.

3. Your list is your strategy.

   List building should be focused on creating as much intent as possible. If your target company has no intent to buy your service, then you’ll have trouble getting replies. Intent is a signal indicating a potential buying cycle. This could be as simple as creating a highly targeted lookalike audience. It could also be more event based intent like new hires, open roles, funding, or following and engaging with competitors on social media). Dialing in intent is a major key to winning in 2025.

4. Use the 2025 cold email MVP tech stack.

   The tech we’re using today includes: Premiuminboxes for Google, Scaledmail for MSFT, Clay for lead segmentation and personalization. Smartlead for sending. Simple as that.

5. Campaigns best practices.

   Never stop doing the basics. First focus all testing around your value propositions. No amount of copywriting is going fix a bad value prop, so keep testing until you find what works. Ideally keep your email copy under 75 words and at a 5th grade English level. We are sending 3 emails, 2 value prop emails and a referral email follow up.

These are all the same tactics I’m using to get results for my clients. I recently dropped a new case study video with a Google Ads agency client showing how I helped him add $132k in new revenue in just 90 days.

Check out the interview for insights into how I’m operating campaigns that generate customers here (LINK).

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “In order to understand how to make a compelling offer, you must understand value. The reason people buy anything is to get a deal. They believe what they are getting (VALUE) is worth more than what they are giving in exchange for it (PRICE). The moment the value they receive dips below what they are paying, they stop buying from you. This price to value discrepancy is what you need to avoid at all costs.” ― Alex Hormozi, $100M Offers

• Quick bite-sized pointer: My daily success framework to win at all costs in 2025:

  >focus on inputs (get reps) >create daily structure to build (deep work) >outlast (don't quit). Add in bias toward action and you'll be cooking up wins.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac