Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Getting cold email to work (better)

• The variable driving cold email conversions

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I've tested 100s of cold email campaigns, here's what you need to know to get them working.

You’ve been there….

You setup your cold email infrastructure and warmed up your inboxes.

You identifed your best fit clients to build your ideal customer profile.

You created a suite of low risk, high value offers.

You launched your campaign.

You waited…. and waited…. and waited….

And nothing. No positive replies coming through.

This gets you thinking “Damn, this campaign really flopped. Back to the drawing board.”

If you’ve ever felt this way, you aren’t alone.

Literally every single high level outbound go to marketer has built a ‘bad’ campaign.

At first glance, this might feel like a horrible position. Especially if you’re reliant on cold email to generate qualified pipeline.

The thing that most beginners forget is they still have plenty of data to improve their campaign, even if there’s minimal positive feedback.

That’s why it’s so important to understand your cold email funnel and how each step is converting.

By focusing on each stage in the funnel, you can determine your constraint to improve your result.

I’ve been getting a lot of questions about making cold email campaigns perform better, so I created a new training on YouTube showing exactly what to do to get your campaigns from 0 to 1.

Check it out here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: I have self-doubt. I have insecurity. I have fear of failure. I have nights when I show up at the arena and I'm like, 'My back hurts, my feet hurt, my knees hurt. I don't have it. I just want to chill.' We all have self-doubt. You don't deny it, but you also don't capitulate to it. You embrace it. — Kobe Bryant

• Quick bite-sized pointer: I've sent 2mm emails in the last year & have realized there is one key variable setting apart winning campaigns from losing campaigns. The answer: offer. If no one wants what you have to sell, then no amount of copywriting is going to work. First, nail your offer then optimize.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac