Turning “maybe” calls into ready-to-buy clients (new breakdown)

Hey, it's Isaac from Leads to Earnings (2 minute read)

Most teams don’t have a lead problem, they have a buyer problem.

If your calendar is full of “maybe” calls, it’s not your ads or outreach. It’s what happens after the click.

I just published a video of the Revenue OS we’ve been implementing. On a brand-new ad account, it added 5 new clients in under 30 days and made the ads profitable, without changing the offer or marketing spend.

In the video, I cover:

• The Two Doors framework (why friction = filter)

• The front door sales page that repels browsers and attracts buyers

• Qualifying micro-frictions that raise intent (without killing good leads)

• The 72-hour pre-call flow that turns “curious” into “ready to decide”

• The 5-minute rule for human follow-up that frames the deal

👉 Watch the breakdown + examples: HERE

If you want MORE higher-intent calls that close faster, this will help.

Talk later,

Isaac