Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• Top 10 Clay Enrichments

• What to do instead of slowing down lead gen to focus on fulfilment

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Today I’m sharing the exact strategy I’ve developed after spending over 1,000 hours inside of Clay(.)com which has helped me book over 1,000 B2B sales calls for my clients and my own business.

In that time, I’ve identified the top 10 enrichments to use inside the platform to not only book more meetings, but spend less time doing manual research to focus on selling.

They are:

1. Find Companies

2. Find Job Postings

3. Sales Navigator Search

4. Import Data from Apify

5. Find Local Business with Google Maps

6. Find People (includes LinkedIn Profile)

7. Waterfall Email Enrichment

8. Builtwith Integration

9. Use AI

10. Claygent (AI research)

Here’s the 80/20 of my findings in a 3 step plan you can use to get value out of the platform.

Step 1: Build Your TAM (Total Addressable Market) List

Use Clay’s Find Companies enrichment to build a list of companies that fit your ideal customer profile. Filter by industry, location, and company size to ensure you’re targeting the right businesses. You can even upload a competitor’s domain and let Clay find similar companies for you.

This step ensures you have a highly targeted list, cutting out irrelevant leads and saving you hours of manual research.

Step 2: Enrich Your Data and Find Decision-Makers

Once you have your list of companies, use LinkedIn Sales Navigator to find decision-makers within those organizations. Look for roles like VP of Marketing, Director of Sales, or Founder—whatever role aligns with your offer.

Then, use Clay’s Waterfall Email Enrichment to find and verify email addresses for each contact. The waterfall process pulls from multiple data sources, so you get a larger data set of validated contact information.

Step 3: Automate and Personalize Your Outreach

With your enriched data, it’s time to start your outreach campaign. Use Clay’s AI-agent to personalize your messages. You can generate relevant company details, such as recent news, product launches, or company growth triggers, to tailor your outreach.

If you want to see a full breakdown of the top 10 enrichments, you can find the entire 16-minute training at my YouTube channel here (LINK).

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “In fact, the general model for successful tech companies, contrary to myth and legend, is that they become distribution-centric rather than product-centric. They become a distribution channel, so they can get to the world. And then they put many new products through that distribution channel.” ― Elad Gil,

• Quick bite-sized pointer: I recently made a huge mistake by slowing down lead gen to focus on fulfilment. This slowed down my sales pipeline and decreased active conversations. Instead qualify harder upfront with pre-meeting forms and tight sales process. This keeps the pipeline full, reduces time with lower fit prospects and improves your overall conversion rate.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac