Hey, it's Isaac from Leads to Earnings (2 minute read)

You spent time and money getting leads. Now you need them to show up to sales calls. Here's how to get 80% show-up rates.

The Big Problem

Most businesses lose qualified leads because they don't have a system to get people to their sales calls. Even great leads slip through the cracks without the right process.

Step 1: Qualify Your Leads Fast

Not every lead is worth your time. Here's how to filter them:

• Use Clay to set up automatic lead scoring

• Score leads 1-10 (anything under 5 gets filtered out)

• Set up Slack notifications when qualified leads come in

• Respond within 5 minutes (this is massively important!)

Why 5 minutes matters: You get 400x better conversion rates versus waiting an hour or more.

Step 2: Handle Replies the Right Way

When someone replies to your outreach:

• Answer their question directly - Don't dodge pricing or other questions

• Give them two time options - "Today between 11-2 or tomorrow 9-11"

• Include your calendar link - Make booking easy

• Push for the next step - Always be clear about what happens next

Example: "Our pricing ranges from $X to $Y. To give you an exact quote, let's hop on a quick call. What works better - today between 11-2 or tomorrow 9-11? Here's my calendar link if those don't work."

Step 3: Automate Your Booking Process

Use Calendly or similar tools to:

Prevent back-and-forth scheduling

Send automatic reminders (24 hours, 3 hours, 30 minutes before)

Include Zoom links and clear instructions

Step 4: The 72-Hour Pre-Sell

After they book, send 3 emails over 72 hours:

Case study - Show results you've gotten for others

Client success story - More social proof

FAQ answers - Handle common objections

This turns your sales call into an "order-taking" call because they already trust you.

Your Action Item

Pick one thing to implement this week:

Set up 5-minute response notifications

Create your calendar booking system

Write your first case study email

The fastest win? Start responding to leads within 5 minutes. This alone will dramatically improve your results.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac