Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• The three main bottlenecks to cold email success

• The dark cold email funnel

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most businesses hit a wall with their cold email campaigns and blame their sending platform or cope saying ‘cold email doesn’t work for me’.

After analyzing 100s of cold email campaigns, I’ve found three consistent bottlenecks.

Once you unlock them, I’ve seen companies go from 1 interested reply per week to 1+ interested reply per day. That’s significant.

Here’s what stops your cold email campaigns from scaling.

1) Deliverability Issues. This is the unsexiest answer to campaign troubles, but is one of the most common. I was reviewing a friend’s campaign yesterday. Here’s their stats: 1,000 total emails sent, 0 replies. You should be targeting a minimum reply rate of 1%. If you’re lower than this, you have a deliverability problem. The easiest solution is to buy more domains and start warming new inboxes.

2) Weak Offer. If you aren’t getting at least 1 positive reply for every 200 leads contacted, then you have an offer issue. This means you’re pitching a value prop or lead magnet that isn’t interesting enough to your target audience. If your prospect doesn’t resonate with the pain your solving for, then you need to rework your offer. The solution here is to speak with your customers and ask about the biggest pains they were facing when they started working with you. You can also do Chat GPT research to understand the top 10 value props for your service. Repurpose this into messaging and then test across 500 leads until your interested lead ratio is 1:200.

3) Low Volume. Most people massively underestimate the volume needed to get results with cold outbound. I was on a call with a prospect yesterday and I asked him about his volume. They only reached 1,000 new leads over 9 months of outreach. They had some results, but it was inconsistent. Consider the target 1:200 interested lead ratio, this means you’ll expect only 5 interested replies in total. That is not a enough if you want to scale consistently. Solve for volume by doing sales math. If you want 5 meetings per month, at 50% conversion from interested leads and a 1:200 interested lead ratio, you’ll need 10 interested replies from 2,000 valid prospects.

You can be the best copywriter or outbound strategist in the world, but with deliverability issues, a weak offer and low volume you’re going to have a bad time.

Deliverability is the ace, Offer is the king and Volume is the queen,

Isaac

PS - I made you a free training showing you how to write cold email campaigns that convert in 2025 (link)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Most people are sitting on their own diamond mines. The surest ways to lose your diamond mine are to get bored, become overambitious, or start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it.” — Gino Wickman

• Quick bite-sized pointer: If you aren't getting results with cold email, make sure you have these three things: 1) a legitimate online presence 2) methodical testing process 3) willingness to make a simple sales asset. If you have all three, its inevitable that you'll win.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac