I spent two days at an Acquisition.com workshop with about 100 business owners. Average revenue in the room was over $2M a year.

One lesson kept coming up:

Most businesses don't need more opportunities. They need to get better at the ones they already have.

Here's an example.

A business is generating plenty of leads but struggling to close them.

The owner decides to increase ad spend.

Now they have twice as many leads, but the same broken sales process.

More money spent. Same constraint.

The same thing happens when businesses add new services, enter new markets, or target new customers before they've maximized what's already working.

One of the exercises we discussed was identifying your best 20% of customers.

The ones who:

Then ask yourself:

What would happen if we built our entire business around getting more customers exactly like them?

That's one of the biggest changes I'm making in my own business.

Getting more selective about who we serve, rather than chasing every opportunity.

Action item: Look at your last 20 customers. Identify the 4 you'd want to work with again. What do they have in common?

Build around that.

I broke down the rest of my takeaways from the workshop in my latest video:

Watch here: https://www.youtube.com/watch?v=qXQdZs2AbAg

See you in the next one,

Isaac