Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• The not-so-secret secret to cold email success

• Do this before you scale your campaign volume

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Last week, I got a great question from a Leads to Earnings reader.

They asked: What is the #1 thing to look out for while setting up your cold email machine?

The answer?

Do not skimp on the fundamentals.

Pretty unsexy answer, right?

This is the reality of cold outbound in November 2024.

Most people want to hear it’s a secret hack, trick or tip that isn’t common knowledge.

In my experience, this is cope because they’re having trouble getting results from their campaign.

Most people don’t want to hear a successful campaign derives from it’s core elements: sending infrastructure, offer, segmented lead list and a legitimate online presence.

If you don’t have these locked down, your campaign will be dead in the water.

AI personalization or a secret lead list source or a magic deliverability tactic isn’t going to save it.

And most people don’t want to hear they aren’t getting results because they simply aren’t doing the basics well enough.

This is a tough pill to swallow when we’ve all been fed the guru hacks.

The guru’s make it seem like everything is so hard and they’re the only ones who hold the key to big wins and campaign success.

That’s not the reality though. I know this because we’re able to book meetings daily for our business and my client’s businesses in ‘tough to crack’ markets like B2B SaaS, paid media, local services, healthcare and technology.

All that’s required is doing the fundamentals consistently over and over again. This means doing the reps and iterating on the data to make a campaign work.

It’s not rocket science.

All you need is a willingness to learn, lean into the learnings, and then sooner or later you get good.

Here’s the deal though…

I know not everyone wants to push through the suck and want’s to get good as soon as possible.

If that’s you, you’re in luck.

I just launched a new 18-min YouTube training showing you exactly how I’m addressing cold email fundamentals going into 2025.

There’s some good stuff in there the gurus are trying to gatekeep.

Find it here (link)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of showing up tomorrow to give it just one more shot.” — Gary Halbert

• Quick bite-sized pointer: Don't scale volume too early without nailing your message. Target a 1:1,000 lead to meeting ratio. Once you've established this benchmark, then scale your volume up. This works because you've done the work to validate your message-market fit.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac