Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3.5 minute read)

Today I will be going over:

• Outbound campaign frameworks applicable to any B2B

• Common themes from emails in the SPAM folder

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

In the last week, we helped a new client add $19k in revenue using these tactics (campaigns running for less than 4 weeks).

I helped the client by creating a highly segmented list entirely inside of Clay(.)com

This tool is like the Swiss Army knife of cold email and every day I use it, the more powerful it becomes.

If you’re looking for more leverage in your outbound motions, then using the platform is an absolute no brainer.

Because most of you are probably already aware of the platform and probably even know how to use it, I created a live workshop diving into the initial research phase of building a cold email.

A campaign’s success hinges on tying together a relevant offer and segmented targeting. To get consistent results, this means you must deeply understand your market, the pains that they are facing and what they’re ultimately hoping to achieve.

Without a level of understanding, it’s next to impossible to write copy that resonates with your audience.

This means you’ll be guessing on what they want and what they don’t. To avoid this, front load your research phase.

That’s exactly what I reveal in my most recent YouTube training. In the video, you’ll learn:

1. How to use ChatGPT to summarize a company

2. How to do account and persona research

3. How to mine deep industry insights from this research

4. How to create prompts to create relevant personalizations inside Clay

5. How to build a list with relevant contacts (including their emails)

As a side note, the video is tailored toward B2B SaaS, but the frameworks I cover are 100% applicable to any B2B.

If you want to uncover the tactics, check out the video here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: "I believe life is constantly testing us for our level of commitment, and life's greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve. This level of resolve can move mountains, but it must be constant and consistent." — Tony Robbins

• Quick bite-sized pointer: I just reviewed my spam folder and noticed a few themes across all bad emails. 1) They sound like AI, 2) No differentiated offer or value, 3) No social proof. Always operate under the premise that you're speaking to a real human. If you wouldn't respond, why would your prospect?

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac