Hey, it’s Isaac from Leads to Earnings. (1-minute read)

I made a short video showing how we diagnosed what happened after generating 454 qualified leads for a financial services company.

Only around 40% reached a real sales conversation.

That meant most of the opportunities they had already paid for never reached an application, approval, or funded deal.

We reviewed the full customer acquisition system:

Generate —> Convert —> Reinvest

First, we improved the customer profile entering the campaign.

The share of businesses reporting at least $500,000 in annual revenue increased from 37.2% to 53.4%.

Then we traced every qualified lead through the CRM.

That showed us the next constraint: contact.

For every 100 qualified leads, increasing contact from 40% to 65% creates 25 more sales conversations from the same lead spend.

In the video, I show you how to review your last 100 qualified leads, find the largest drop in your sales process, and decide what to improve next.

Watch it here: [LINK]

Talk later,

Isaac