Hey, it's Isaac from Leads to Earnings

After sending over 2 million cold emails and testing thousands of strategies, I've found one approach that consistently converts cold traffic into qualified sales calls.

Personalized Loom video outreach.

This strategy is currently booking meetings for my 32+ B2B clients in supposedly saturated niches like SaaS, ecom, financial services, and healthcare.

Why Loom videos work:

• Low activation energy - You're offering free value with an easy "yes" • High authority - Proves you're an expert who understands their situation
• Warms cold prospects - They see your face, hear your voice, and start trusting you

5 Keys to Converting with Loom Videos:

1. Respond within 5 minutes (most conversions happen in the first hour)

2. Keep videos under 5 minutes - respect their time

3. Lead with social proof - share client results upfront

4. Focus on their pain points - address revenue-impacting problems

5. Direct CTA to book a call - prescribe clear next steps

Simple 3-Step Process:

1. Send outbound email promising expert insights

2. When they reply, film a 3-5 minute Loom covering your process

3. Follow up until they book or say no

The key is responding fast and making it incredibly easy for prospects to consume your value.

Talk later,

Isaac

PS. If you have any questions, just reply to this email

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac