Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• The 3 big things to test in cold email

• Lean out & improve your close rate

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

There are 3 key things to test in any cold email campaign.

By dialing in these three things, you’ll have 95% of what you need to generate results with cold outbound. They are:

1) Your List

2) Value Props

3) CTA

Most people say you need to test subject lines, personalization and a million different copy frameworks.

While it makes sense to work on these if your process is dialed in, but they’re further downstream meaning they’re less impactful on your results.

Let me break it down for you.

»Testing your list helps you connect your targeting with your messaging. If this isn’t aligned then, it’s going to be very difficult to truly understand what is working. This means building out your total addressable market and then finding all relevant individuals at the underlying companies.

»Testing value propositions helps you understand the benefits and outcomes your prospects want most. Build out a list of value propositions related to your service and then apply into your messaging matrix. This isolates the value prop and allows you to gather a consistent data set. Then you can use the data to make decisions for your next campaigns.

» Your CTA is the actual thing the prospect replies to, whether its more information, a guide, Loom audit, checklist, free trial, etc. Having multiple lead magnets or offers will help you attract more interested leads because you’re meeting them at different stages in their journey. No prospect has the exact same level of solution-problem awareness. Every prospect is in a different stage in their buying cycle. Meet them where they’re at with different CTAs.

Here are 6 steps to do this:

1. Create a list of each of these variables you want to test

2. Apply one of each to your email frameworks and create your campaign.

3. Once the replies start rolling in, that’s when it starts to get interesting. Collect your replies and review which angles generated replies.

4. Map these out by adding each angle into a spreadsheet.

5. Then you can analyze your data to draw some conclusions. You’ll start to see a few value props resonate much more deeply than others.

6. These now become the foundation of your copy going forward.

So now instead of blinding following interested replies, you are starting to understand what is driving responses.

This means more of your copy will be on the right track and you’ll spend less time ‘testing’ things that aren’t actually moving the needle.

An action item for you today is to think through your campaigns like this and hopefully you’ll see at least a small uptick in your conversions, at best you’ll see a huge improvement

Hope this one helps

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the steps.” — Confucius

• Quick bite-sized pointer: Once I started leaning out on sales call, my close rate has gone up & my client results have improved. The reality is... you should only work with people you know you can actually help, not everyone under the sun. Fit is everything'.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac