Hey, it's Isaac from Leads to Earnings (1.5 minute read)

Want to know how I've helped generate over 1,000 qualified sales appointments? One word: Clay.

Here are the 8 most powerful Clay features I use daily:

1. TAM Sourcing

   Build your Total Addressable Market at scale. Clay's "Find Companies" feature lets you filter by industry, company size, location, and even LinkedIn description keywords. I pulled 38,000 qualified advertising companies in under 2 minutes.

2. AI-Powered Formulas 

   Stop wrestling with complex Excel formulas. Just write in plain English: "If country does not contain United States then exclude." Clay generates the formula automatically. This alone saved me hours of manual filtering.

3. Claygent (The Game-Changer) 

   This AI agent visits any website and analyzes it for you. Want to know if a company is B2B or B2C? Claygent will check their site and tell you instantly. It's like having a research assistant that never sleeps.

4. AI Models in Spreadsheets 

   Generate personalized messaging at scale. Instead of generic outreach, create relevant talking points based on each company's specific situation. Quality personalization, not vanity metrics.

5. HTTP APIs

   Connect any tool to Clay, even if there's no native integration. I use this for my email verification tool that isn't officially supported.

6. Built-in Integrations 

   Access 100+ tools without separate subscriptions. Need e-commerce data? LinkedIn insights? Google Maps info? It's all there.

7. Waterfall Enrichment

   Find email addresses using multiple data providers with one click. If the first provider doesn't have it, Clay automatically tries the next one. Maximum data coverage, minimum effort.

8. Go-to-Market Workflows 

   Automatically qualify and route inbound leads to your sales team within 5 minutes. Studies show you're 20x more likely to convert leads when you respond that fast.

Clay isn't just another prospecting tool - it's your entire go-to-market engine. These 8 features can replace multiple expensive tools while giving you better results.

If you want help implementing these Clay workflows to fill your pipeline, I help build these systems. Reply here and I’ll see if I can help.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth(.)io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac