Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 5 minute read)

Today I will be going over:

• 3 concepts to skyrocket cold outbound results

• Process improvement tactics

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I’ve been in sales and lead generation for the last 5 years. In that time, I’ve helped over 35 B2Bs generate 100,000s in revenue which resulted from hundreds of successes and even more failures.

This journey has been impactful on my own life and my client’s businesses. It has allowed me to quit my 9-5 corporate job, meet amazing people and impact my clients lives in a positive way.

It’s been incredible to see the fruits of our work together materialize in results and cash collected to their business.

But enough about me… this is about you, the reader, after all.

And you’re here to get results, which is the name of the game in lead gen, demand gen and outbound go to market.

If you were only living on X or LinkedIn, you might think those lead gen guru posts flaunting Smartlead dashboard screenshots of "interested replies'“ is the end goal.

Most forget, the end goal and ultimate measure of success for any B2B looking to grow is its ability to generate interested leads and then turn those opportunities into actual CASH collections.

People aren’t looking for more meetings with unqualified prospects, tire kickers or dabblers.

They want meetings with A-players who are in buying mode ready to transact and get results.

After booking over 1,000 sales calls I’ve gotten a pretty good idea of what to do to generate more qualified calls.

So you don’t have to spend 5 years and thousands of hours training, testing and iterating your own campaigns, I wanted to share the 3 key levers that generate outbound success.

Hopefully you get some value from it.

1. Intro Offer

Intro offers are simply an offer that gets your prospect a result they actually want while reducing their risk. Think ‘free trials’, setups and specific pain point solutions.

I have a client who was previously getting no results with outbound.

They had decades of experience delivering results for clients and they were mainly generating business with referrals and word of mouth.

They tried cold email and outreach themselves, but their messaging wasn’t getting traction.

They came to us with a big problem - no net new pipeline generated for the last quarter. It was negatively impacting their business and they couldn’t figure out how to crack the code.

So what we did was create an intro offer that solved a specific pain point for their audience.

We created offers built around the major steps in their service delivery. For example, if you’re doing paid ads, then you have 25 different steps to get your client the big end result. You scope out the project, setup the system, write the copy and make creative, and so on… We created messaging around each of these steps and pushed into the market.

After getting feedback, we determined 1 core offer generated the most positive replies and went all in on it.

Then just a few months later, they added 4 new clients all because we reformulated the offer.

2. Focused Lead List

Lead list building is both an art and a science. Most people think it’s good enough to do a few basic filters on Apollo or Zoominfo and then send off.

This used to work, yes. But advanced spam filtering and crowded inboxes have made it obsolete.

A client of ours was running some outbound and having minor success (1 or 2 meetings per month), but they came to us looking to shore up their outbound and scale up their results.

We went through every step of their current process and I noticed a massive glaring issue in their lead list process.

They had a huge list, but so many companies and people on the list were not relevant.

This is because data providers are not 100% accurate. This isn’t their fault necessarily, much of this data is self reported on databases like LinkedIn.

For example, you’ll have a problem if you’re hitting up a company that sells construction software if your target market is actually a construction company.

Both are under the ‘construction’ industry filter, but they are very different businesses. This is a common issue with list building.

So what we do instead is create highly targeted lists in Clay by using AI to get rid of all the bad fits.

This strategy reduces the number of valid leads and means you’re only hitting up best fit prospects which has a cascade of positive effects.

This has helped our clients go from little interest in their campaigns to consistently generating 1 meeting for every 500 prospects contacted.

3. Lead Magnet

Lead magnets have been used as a lead getting tactic in paid media for a long time. It’s only recently that these concepts have made it into the world of outbound sales.

90% of people are only focused on trying to get a meeting, but they forget what you’re actually trying to do when outreaching for new business - help them get a positive result.

Most of the time cold prospects don’t know you or trust you which means its a very big gap to cover.

You solve for this with lead magnets.

They are an asset that adds value - they need to be (a) good and (b) solve an actual problem. Ideally it’s a video asset, but video plus written format is ok too.

If these boxes are checked you’re off to a good start.

We helped a client create lead magnets for their outreach and it immediately started boosting their replies.

They had previously been getting lost in the inbox, but because we flipped the script and came in with value, the prospect was intrigued and asked for more.

This is a big shift in status compared to asking for a meeting. This resulted in going from 1-2 meetings per month to 8+.

So… today’s tip is to focus your time and efforts on the three big campaign levers.

If you do this, you’ll be on the way to a successful campaign that will actually generate revenue.

If you want my help creating these levers inside an automated cold outbound system for your business, I just opened up a few spots on my calendar here: (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: Trends are the ultimate red herring. Make things people want. There are lots of things nobody is talking about that are huge problems, totally solvable, just with the right smart people, the right product, with the right go-to-market. Follow first principles, not the crowd. — Garry Tan

• Quick bite-sized pointer: None of my agency's processes started out perfect. First, I focus on generating consistent inputs. Then I'll review data at regular intervals to understand what is working. I'll use this analysis to determine my constraint. Remove constraint, iterate in perpetuity.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac