Hey, it's Isaac from Leads to Earnings (2 minute read)

Most B2B founders think their cold email problem is bad copy or targeting.

They're wrong.

The real problem? You're trying to sell your main service to people who don't trust you yet.

When someone gets your cold email, they've never heard of you, didn't ask to be contacted, and have zero trust in your business.

The Solution: Create an Intro Offer

An intro offer reduces risk and builds trust with cold prospects.

Your service = what you do for the client Your offer = what the client actually gets

Real Examples That Work

"I'll create 10 Facebook ad creatives. If they don't beat your current cost per acquisition, full refund."

"I'll audit your Google Ads for $1,000. If my recommendations don't generate $100,000 in 3 months, money back."

The Key

Your intro offer must eliminate the 5 types of risk prospects face: financial, performance, time & effort, reputation, and ego risk.

Before we helped Media Contour create their intro offer, they couldn't close any cold traffic. After developing their risk-reducing intro offer, they've acquired 6+ new clients.

Your main service might be amazing, but if prospects won't try it, it doesn't matter.

Start with an intro offer that removes their risk, proves your value, then upsell once trust is established.

If you want help creating an offer that converts with a cold audience, then reply here and I’ll see if I can help.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth(.)io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac