Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• How to fix your B2B positioning

• How to use social proof to become undeniable

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most businesses don’t fail because of bad marketing. They fail because buyers have no idea what they actually do.

The #1 reason customers don’t buy? Confusion.

Here’s why even great products struggle—and how the right positioning makes buying feel inevitable.

What actually is B2B positioning? Most people think it’s just branding, but that’s not it.

Positioning is context.

Here’s an analogy to illustrate my point.

What’s the difference between a “cake” and a “muffin”? Really not much, they’re both baked goods, although one might be sweeter than the other.

The key though is the context in which they’re framed.

If a product is framed as a breakfast muffin instead of dessert cake, it changes how people perceive its price, competition, and when they consume it.

You would likely not consume a cake for breakfast, but you might eat a muffin. For dessert, you probably wouldn’t eat a muffin and instead go after a dessert.

See what I mean? Virtually the same product, but entirely different use context.

Your positioning decides:

»Who you compete with

»What customers expect

»How much you can charge

Your positioning is either an unfair advantage… or a slow death sentence.

Most companies make the mistake of trying to be for everyone. The winners own a niche first, then expand.

As an example, even global brand leader Salesforce started small. They first targeted and owned the SMB niche, then grew into enterprise.

The takeaway is if your product looks and sounds like everything else, customers will default to the biggest name they trust (not you).

So, you might be thinking how do I find the right positioning to differentiate my business and win new customers.

Most founders start with what they built. Instead, start with what customers actually need.

How to develop your positioning:

1. Identify competitive alternatives (what would customers do without you?)

2. Define your unique advantage (what do you do that no one else can?)

3. Find the highest-value customer segment that needs this NOW.

The key here: VALIDATE market demand. If your positioning doesn’t match an urgent pain point, customers won’t care. A great way to do this is to use your cold outbound campaigns to validate your positioning.

If you want my help to build you a GTM system that positions you as a differentiated market leader, fixes your message so you resonate with your target audience to close more customers, then apply to work with me here [LINK]

Hope this one helps,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “First, you need to ensure that you have enough selling effort to sufficiently cover your target markets. Second, you must develop a sales force capable of effectively selling your products and service. Third, you need to focus them on the right types of customers. And finally, you must provide them with guidance on what types of products to sell. If you meet all of these Sales Objectives, you will have a laser-guided sales force that will destroy your targets as well. And that will put a smile on your face. ” ― Jason Jordan, Cracking the Sales Management Code

• Quick bite-sized pointer: If you are running any kind of cold traffic and you don't have a VSL or 'decent' landing page, you're gonna have an awful time. Without the fundamentals, any outbound campaign will underperform. Make sure you juice up your assets with social proof to build trust and improve your conversions. People won’t buy if they don’t trust you. Become undeniable by showcasing your results and proving you can do what you claim.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac