Hey there, it’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 4 minute read)

Today I will be going over:

• How to save 80% of your sales reps’ time

• Planning the first 48 hours of any new client relationship

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

The average sales person is wasting 80% of their day on tasks that can be automated.

Here's what the average sales rep day looks like:

(I know this because I used to be an SDR for a VC funded tech startup):

1. Building lists inside LinkedIn Sales Navigator and ZoomInfo

2. Doing manual account research

3. Manually finding good fit contacts

4. Then manually enriching contact information for emails and phone numbers

5. Once they have the email information, they'll spend 5-15 minutes writing an email

6. Then they will go through Outreach or Salesloft and call leads already in the CRM

If 80% of the day is spent doing manual tasks that can be automated, you’re missing out on huge leverage provided by code (1 of the 4 main levers of business).

To get you out of the manual workflow weeds, I just dropped a training showing you exactly how you can get back 80% of your day to do your highest leverage selling activities.

Check it out here (link)

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “The temptation to take the easy road is always there. It is as easy as staying in bed in the morning and sleeping in. But discipline is paramount to ultimate success and victory for any leader and any team.” — Jocko Willink

• Quick bite-sized pointer: The first 48 hours of a new engagement sets the tone for the entire working relationship. Start by creating a seamless onboarding process to reduce buyer’s remorse and re-affirm their buying decision. I’ve created an automated onboarding process that gets the client everything they need within 10 minutes of signing and paying the service agreement. Once they have all their next steps clearly laid out, I’ve been sharing at least 1 actionable resource every day for the first 10 days. My end goal is to have 30 touches across the client’s first month. Since sharing actionable resources during onboarding, I’ve noticed two main benefits. 1) The client gets trained up to our process more quickly and 2) the client also increases their perceived value of my service. This is because they’re actually learning something from the deliverables. Many think that once you’ve closed the deal, you’ve already built enough trust. Not true - continue to affirm their decision to buy as often as possible to increase their happiness and their lifetime value.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac