Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4.5 minute read)

Today I will be going over:

• The no brainer way to create a no brainer offer

• My biggest hiring mistake

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Gathering customer feedback is one of the most important things you can do to create offers that convert cold prospects.

The thing is - 99% of people don’t do this.

Let me explain.

I was on a sales call yesterday with a B2B owner who tried cold outreach and paid ads but couldn’t get it to work. They hired agencies, tinkered around themselves, and tried “AI appointment setters”. Nothing was working for them. They ran it over a period of a year with a couple calls booked here, but no closed won clients.

When I asked: “What is your offer?, he answered with a meandering response:

“Well first we do this, then that and then we hop on a strategy call to show our expertise”.

I immediately knew his problem - he didn’t have an offer that was compelling enough for cold prospects to buy.

In other words, there was no quantifiable benefit or reason the prospect should engage with him.

In my experience, this usually means the business owner doesn’t have a deep understanding of EXACTLY why their best clients bought from them.

We dug in further to get more clarity.

I asked: “what is the number one thing the client was looking to solve when they came on”

He said he had a few ideas, but wasn’t totally sure. This is a business with a ton of clients and great case studies.

On the surface this might look surprising because this particular owner has a broad service and does a lot of different things for their clients.

Then I asked, when was the last time you asked your customer:

• Why did you buy? What problem were you trying to solve?

• What was the most appealing part about my product/service to you?

• Why did you think this was a good investment, and what made you rationalize it as a business owner based on the price?

He said, “You know what’s crazy? We actually run these service feedback interviews on behalf of our clients, but don’t actually have them with our actual customers. I should do that.”

I agreed with him.

Whenever a client recently achieved a good result, I’ll request to interview them to discuss these exact questions.

Their answers give insane clarity into the mind of your ideal client. Knowing what they found most valuable and why they bought is the data you need to craft a compelling offer.

Use this data to create an offer that gets the prospect away from their pain and toward their dream state.

You can’t help them achieve dream state if you don’t know what it is in the first place.

As such, knowing what your ideal fit client values and the exact problems they want solved is the difference between the business who converts cold traffic at will vs the business who can’t crack the cold traffic code.

So instead of guessing about what your target market wants, simply ask them. You might be surprised at what they say. If it’s not surprising, then you’ve validated your argument.

The next step is to hit the market hard with your new offer.

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on. When he finally shut up, she said, “I have just one question — will this thing keep a little old lady warm?” ― Dan S. Kennedy

• Quick bite-sized pointer: My biggest hiring mistake was bringing on "good enough" talent. It set my team back months because I was making excuses for them, hoping they would pick it up soon. If they aren't a fit in the first 30 days, they won't be a fit at day 180.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac