Hey there, it’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 4 minute read)

Today I will be going over:

• Cold email testing and what not to focus on

• The simplest framework to get better cold email results

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

We love to talk offers here at Leads to Earnings - that’s because it’s the single greatest point of leverage in your outreach.

If no one wants what you have to sell, then no amount of copywriting or list building will make a difference.

I recently had a client who came to us because they were not getting any results with cold email.

They were selling CRO services but didn’t know how to run a cold email campaign that materialized in any booked calls.

They were caught up testing the wrong stuff.

(Think testing comma placement or subject lines).

You’d be surprised how often this conversation comes up.

Most people I talk to do not know how to properly test cold email.

When you’re testing, you want to first test the variables that are going to make a meaningful difference in the campaign.

This is why you want to focus on the highest leverage first.

This means when your first creating a campaign, focus your testing efforts on the highest leverage elements.

Testing Order of Importance

• Offer

• Call to action

• Outcome

• Pain points

• Benefits

• First line & relevance

Now you know the order to test, I want you to think through these questions to create a cold email offer that will not only resonate with the audience, but also generate more meeting bookings than you could ever dream of.

Questions to ask yourself:

Do they want the outcome you’re selling?

Do they think they will actually get it?

Do they think it is a ‘fair’ deal or a ‘bargain’?

If yes, then you’re on your way to adding new revenue with cold email.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: "We cannot choose our external circumstances, but we can always choose how we respond to them." — Epictetus

• Quick bite-sized pointer: I have a handful of cold email scripts that print 30+ meetings per month. The best part about cold email is you can get insanely fast feedback loops. Build a new script, test it on 1k prospects & see what happens. Use the data to make decisions & iterate.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac