Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• How to stand out from the rest of the internet randos

• Sales asset checklist

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Strangers are skeptical. They don’t know you or trust you. You could have the best service in the world that gets them a 1000x return, and they still won’t believe you because you’re just a rando from the internet.

The easiest way to overcome a skeptical buyer is prove you can get the results you claim. How do you prove it? Simple, you need evidence.

There are basically infinite ways to do this, but it all starts with the old adage of ‘show, don’t tell’.

Now, some of you are new and don’t have a lot of proof. This means you’ll have to make a claim, provide a risk reversal in the form of a guarantee and likely work on performance.

This is ok, it’s how everyone starts.

If you do have track record, then you’ll have to show your cold audience you’re not just capable, but overwhelmingly competent and ‘the guy’ in your space.

Start by collecting social proof and plastering it all over you online presence. This means your website, social profile, sales documents.

Collect 5-star reviews from review websites like G2 and Trustpilot.

Gather positive feedback from clients. This is as simple as taking screenshots from Slack channel or emails.

And here’s the holy grail of social proof. Create a case study video with your client covering their situation before, during and after the transformation. Post it on your website.

Ideally, you run a live interview and record the conversation. This is best because it’s the least likely to be fabricated. Remember, the key is to show the transformation.

Think of this like the B2B equivalent of the before and after weight loss photo. This has been used by every single gym in the history of time because it proves that if you do the work, you get the results.

The same lessons can be applied for B2B services.

So, when you’re trying to get better results from your outbound review your profile.

Put yourself in the shoes of someone who has never met you or heard from you before.

Does your profile feel trustworthy? If not, add more social proof.

It will help convert more leads into opportunities that actually turn into revenue.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Right now, people talk about being an AI company. There was a time after the iPhone App Store launch where people talked about being a mobile company. But no software company says they’re a mobile company now because it’d be unthinkable to not have a mobile app. And it’ll be unthinkable not to have intelligence integrated into every product and service. It’ll just be an expected, obvious thing.” — Sam Altman, co-founder and CEO, OpenAI

• Quick bite-sized pointer: Sales Asset Checklist

  1) Define the Core Problem

  2) Create End To End Solution for narrow problem

  3) Deliver via gamma doc, youtube, template (or all 3)

  4) Confirm it's actionable

  5) Distribute on socials / email list / cold email

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac