Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• What to do if you’re struggling with your outbound offer

• 1 cold email tip to double interested replies

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most sales leaders struggle with outbound because they don’t have a cold friendly offer.

The reason they struggle is because most people selling a service or product have a warm-audience offer.

Outbound offers are a completely different story.

But first, what is an offer?

An offer is the thing you’re selling to an audience to get them to start a buying conversation.

An offer’s key variables include: Dream Outcome, Perceived Likelihood of Achievement, Time Delay, Effort and Sacrifice

The basic equation created by Internet marketing goat, Alex Hormozi, defined the offer as equal to Desired Outcome (Quantifiable End Result) + Unique Mechanism (Your Service) + Risk Reversal (Guarantee and/or Proof)

So… you get offers, what’s the difference between warm and cold?

Warm offers capture demand and work because they assume a given amount of trust from a referral or content. Demand capture offers are needed by the prospect, but it’s not always apparent to the customer. These are harder to convince someone they need it now, especially in sophisticated markets. Timing is a common trigger for warm offers (think company funding, new product releases, hiring for a role, new leader).

Outbound offers create demand and are optimized for a cold audience. Demand generation offers pique interest without initial need. The prospect has a lower perceived likelihood of achieving the expected goal, so you need to minimize the risk on the prospect’s end. This means creating an suite of offers, starting with your intro offer.

The intro offer is something I’ve covered in the past and will detail more in the future, but the gist is its a lower ticket, lower commitment offer with a guarantee. Most people will slap a guarantee on a recurring service and call it a day. Instead, you should be focusing on helping the prospect achieve a specific, valuable end state, which solves a real pain point in a specific time frame. An example for B2B SaaS is a free setup, trial or demo. An example for a B2B service is a loom video with insights (free), service setup, workflow or info product.

Improve your offer by increasing the perceived value of getting your clients the outcome they want with minimum risk on their side.

The key is to test a bunch of different offers and find what works. Once you’ve brainstormed your offers, apply them to this framework.

We help {niche} achieve {desired outcome} by {unique mechanism} in {timeframe} and {risk reversal}.

Keep testing until you’ve achieved a 1:200 interested lead ratio. Once you’ve done that, you’re now validated and you can scale up your volume.

If you want some help creating your own offer, reply to this email with your situation and I’ll give you an actionable step you can use to convert more cold traffic.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “If you spend too much time thinking about a thing, you’ll never get it done." — Bruce Lee

• Quick bite-sized pointer: One (super) simple fix to to improve your cold email conversions: Get more specific to your target audience. Think: roofing jobs vs leads, newsletter subscribers vs leads, cases vs leads, Relevance over personalization every time.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac