Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• How to ensure every lead you outreach to is a good fit

• A simple cold email testing protocol

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

What if there was a way to maximize the likelihood that every single call you hop on is going to be a good fit?

Cold outreach can be a massive channel for any go-to-market team…if you know how to avoid wasting time on bad fit leads.

You've been there.

You hop on a call with an interested prospect only to disqualify them because they're not a good fit.

It's the nature of sales that only a fraction of your addressable market is a great fit to buy, but that doesn't mean wasting time with bad fits is a good use of your team's time.

That’s where a lead scoring system comes in.

Lead scoring is the process of assigning a score to a company or contact to determine the likelihood that they will buy from you.

Historically, this has been done manually by an SDR, or if you have a sales ops team, they will come up with a very basic scoring model based on criteria in your CRM or a couple data points provided in Zoominfo or Apollo.

Doing account and lead scoring is now extremely easy, accurate and cost effective to do inside of Clay.com - and 100% automated.

Once you've scored your list, your sales rep can simply check their account score to see which leads they need to focus on.

This frees up your team to focus on focus on selling, rather than trying to identify the warmest leads.

That’s why I put out a new YouTube training this week showing you:

1. What is Lead Scoring

2. Why you should score your leads

3. How to score your leads inside Clay.com

So, if you want to see how I’m improving my client’s lead quality, you can find the training video + written step by step doc here (link).

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “The secret of change is to focus all of your energy not on fighting the old but on building the new” – Socrates

• Quick bite-sized pointer: Cold email testing doesn't have to be complex. Start with: 5 angles per ICP & 1k data points per angle. Successful angles drive the most positive interest and meetings. Use these to iterate & refine your results. Simple scales.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac