Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 5 minute read)

Today I will be going over:

• How to create a new ‘no-brainer’ offer

• Calendly pre-call flow checklist

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Cold outbound has changed dramatically in the last 12 months.

Because it’s gotten so much easier to setup the tech, scrape lists and send mass-messaging, competition for inbox attention is higher than it’s ever been.

This means one thing and one thing only.

You need to find ways to create offers that actually stand out in the inbox.

An offer is a blend of variables that include expected outcome and risk to the prospect (this includes economic, time, ego and operational risk).

In order for a prospect to reply, they need to a) believe getting the outcome is going to benefit them in their current state and b) believe that there’s a chance it actually happens.

In other words, make it a no-brainer.

Now, most people think of the ‘or you don’t pay’ offer when they think ‘no-brainer offer’

This can still work but in highly competitive markets where buying journeys have sophisticated, that same old messaging has been rinsed and repeated over and over.

This results in messaging fatigue, which means lower replies, lower interested replies, less results and an empty pipeline.

No bueno.

Enter a ‘loom offer’.

This strategy simply tells the prospect you can help them get a specific result and then proves it by giving them a personalized Loom video catered to their exact situation.

Let’s break it down into two parts.

First:

Think of 5 main pain points that your prospect faces that your service or solution solves for (targeting challenges, copywriting mistakes, deliverability principles, etc). Then back into a valuable and quantifiable result (10 more calls per month, 10% decrease in CPA, 5% increased conversions, etc).

These will be different offers to test.

Second:

Then instead of immediately pushing the prospect to a call, change up your call to action to see if they want to see a Loom video explaining in more detail.

This benefits the prospect because it’s lower friction meaning they can easily say yes without the risk of losing 30 minutes of their time. It’s an easier yes because you are offering something valuable upfront that will tease your offer and show them high level insights into how to solve their problems.

So, we’ve now provided the prospect with an expected outcome (your offer) and lowered their risk (by giving them something custom, up front and without requesting 30 minutes of their time).

That is as close to a no-brainer as you can get. To execute this strategy, build an email around each offer. Something like:

“Hey name - we can help you achieve x result in y time, like we did for case study, without xyz icky thing.

I made you a custom 3 minute Loom video explaining more and why it has worked for x companies like yours.

Mind if I share with you?”

Once they reply, create your custom video (or create a templated version ahead of time that is relevant to a specific persona) and push your viewer to a call in your video’s call to action.

Boom - you’ve now built your very own Loom audit funnel.

We’ve seen this increase interested reply rates for clients in competitive niches (law, healthcare, ecommerce) by 2x or more.

In short, make it super simple for the prospect to say yes, generate intrigue by providing insights and your offer in a Loom and then push to a call.

If you’re struggling to get replies with your cold outreach, try this approach for cold email or LinkedIn outreach and watch your results improve.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “Tell the truth, but make the truth fascinating. You know you can’t bore people into buying you product, you can only interest them into buying it” – David Ogilvy

• Quick bite-sized pointer: 

  Pre-Call Calendly Flow Checklist:

  Prep the lead by sending a 5 step pre-call email sequence.

  1. Automated confirmation email

  2. Manual confirmation day of booking

  3. 24-Hour before meeting

  4. 3-Hours before meeting

  5. 15-Minutes before meeting

   

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac