Hey, it’s Isaac from Leads to Earnings. (1-minute read)

I made a video breaking down the one number I want to know before buying leads:

What can I actually afford to pay for a qualified lead?

A $100 lead that closes at 5% costs $2,000 to acquire a customer.

A $300 lead that closes at 20% costs $1,500.

So I work backward from four numbers:

  1. Customer lifetime value

  2. Gross margin

  3. Target return

  4. Qualified lead close rate

Now you have a number you can actually buy against.

I break down the full math in the video.

Watch it here: [LINK]

Talk later,

Isaac

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