Hey, it’s Isaac from Leads to Earnings. (1-minute read)
I made a video breaking down the one number I want to know before buying leads:
What can I actually afford to pay for a qualified lead?
A $100 lead that closes at 5% costs $2,000 to acquire a customer.
A $300 lead that closes at 20% costs $1,500.
So I work backward from four numbers:
Customer lifetime value
Gross margin
Target return
Qualified lead close rate
Now you have a number you can actually buy against.
I break down the full math in the video.
Watch it here: [LINK]
Talk later,
Isaac


