Hey there -

It’s Isaac Wood from Leads to Earnings.

Before you read, be sure to check out my training where I share the copywriting frameworks and the exact 12 scripts I used to book over 284 meetings with cold email follow up. (LINK)

In today’s newsletter we will go over:

-The #1 cold email KPI metric to track for better campaign performance

-How to send 1,000 cold emails per day

-A bunch of good tweets & tips about cold email

And much, much more.

Cold Email Tip of the Week

This is the number one metric to look at to get better cold email results.

Your lead to meeting ratio.

This metric tells you exactly how many leads you need to reach out to in order to book a meeting.

Most people look at vanity metrics like open rates to measure campaign success.

This is the wrong way to think about it because open rates can be skewed due to email server filtering and privacy settings.

Instead, look at the KPIs that are generating the actual results.

A cold email conversion cycle includes your replies, interested replies, meetings booked and show rate.

The greatest indicator of a successful campaign is your main conversion metric - your meeting booking rate.

Meeting bookings result from positive replies which result from total replies.

As a benchmark, you should book one meeting book for every 1,000 prospects contacted.

If you have a good offer and a lot of social proof, you should be less than 1 meeting per 1,000 prospects).

Once you understand your lead to meeting ratio you can work to drive it down by testing your offer, different targeting, and different copy.

To dig in further, audit your conversions at each step. 

Now, if you have no replies, that means you have a deliverability problem.

If you have replies, but none are interested, then you have an offer or a targeting problem.

If you have interested replies, but no bookings, then you have a time to lead problem.

And lastly, if you have bookings but no shows, then you have an appointment setting problem.

Understanding each conversion step allows you to audit and improve your conversions with cold email.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “To be an effective leader, you have to be a really good listener and not to what’s being said, but to what’s not being said. You have to be really observant. That was a big transition for me. I went from being a scorer and a floor general … to being a leader and that meant putting others first. That means not worrying about are you in rhythm, are you playing well in this game, are you ready to go, to being, are they ready? What can I do to help them be ready?” - Kobe Bryant

• Quick bite-sized pointer: We all have 24 hours in the day. Why do some seem to make huge gains in 6 months while others seem to plateau? Simply, leverage. The more high leverage activities you prioritize the faster you move. For me this means writing new cold email scripts (media leverage), creating new YouTube and newsletter content (media leverage), creating new no-code automation flows (code leverage) and building team training (labor leverage). If you want more out of the day, stack your day with the highest leverage tasks first. Then no matter what happens the rest of the day you’ll have started by stacking high leverage wins which compound tremendously over time.

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How to Send 1,000 Cold Emails Per Day

To send at scale you'll need to buy multiple secondary domains.

To determine how many you need, decide how many emails you want to send per day.

To send 1,000 emails per day, we'll want to consider the following constraints:

25 emails per day per sending inbox

2 sending inboxes per domain

50 emails per day per domain

So if you're sending 50 emails per day per domain, you'll want to 20 domains.

1,000 total daily emails / 50 emails per day = 20 domains

Use this math to scale up or down accordingly.

10,000 total daily emails / 50 emails per day = 200 domains

You get the picture.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free lead magnet showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac