Hey there -

It’s Isaac Wood from Leads to Earnings.

Most people think cold email is just lead list, copywriting, deliverability, inbox management and appointment setting.

This wrong because it only accounts for half the equation. Most forget about the “dark” part of the funnel.

In today’s email, I’m going to break down 6 things you absolutely need to book meetings with cold email.

Before you read, be sure to check out my training where I reveal the 3 biggest mistakes made by B2B owners and the exact steps to fix them (LINK)

Hopefully you enjoy it.

Cold Email Tip of the Week

6 Things You Absolutely Need To Book Meetings With Cold Email

1. VSL on landing page

   Your Video Sales Letter (VSL) is a 24/7 salesperson giving your audience more context on your offer, who it’s for, your case studies, process and a call to action. With this you will convert more than 50% more prospects. Without this, your campaign is dead in the water.

2. Have Case Studies & Testimonials on your website

   Case studies and testimonial videos prove you’re able to actually get results for your clients. The highest quality social proof is a recorded interview with you and your client talking about the specific results you helped generate. Seeing a real person speak positively about your service builds trust as viewers can gauge the speaker’s tone, body language, and emotions.

3. Long Form YouTube

   Posting Long Form YouTube videos is the fastest way to prove your competence. When someone gets your cold email they will immediately search to see if you have YouTube content available. This sets you apart from the nameless faceless masses. Provide actual utility in your videos and give the viewer actionable advice to build trust. This creates a parasocial relationship with the viewer, which vastly improves warmth on sales calls.

4. Post Content on LinkedIn & Twitter

   The more content you post, the more people see you, the more people see you the more they trust you. More attention, means more traffic which gives you more chances to convert. The same principles apply with written content as video - give utility to the audience and they will come to trust you as someone who can solve their problems.

5. Exist on Search Engines

   Everyone is going to do research on you plain and simple. If you are a ghost online, you might as well be just another internet scammer. Make sure you leave breadcrumbs around the internet and are always building your online presence. When a prospect Googles you and your website is the first result, your YouTube channel is the second result and your LinkedIn is the third result you build authority in the eyes of the prospect.

6. Acquire 3rd Party Reviews

   People use B2B user generated review sites like Trustpilot to check that you’re a credible and trustworthy service provider. Make sure you have at least 1 rating and always try to get more. This can have a direct positive impact on conversions if you have a lot of positive feedback.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “What you do is infinitely more important that how you do it. Efficiency is still important, but is useless unless applied to the right things”– Tim Ferriss

• Quick bite-sized pointer: Next time you're in the weeds, trying to figure out how to make it work remember: Growth comes in waves. You'll be doing your thing & all of a sudden a big swell comes in

  Then bar is immediately raised and you have a new minimum effort threshold. Just keep pushing.

Sign Up For Listkit.io to Get Targeted B2B Lead Contact Info

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They recently cut their prices by 50% which makes the platform an attractive option for anyone looking to use advanced filtering to mass extract targeted B2B leads for your outbound campaigns.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac