Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• How to continuously improve cold email results

• How to land in the spam folder (do the opposite of this)

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

You might know cold email takes time and iteration to get it working. How do you actually get them to work though?

The problem I’ve noticed in talking to most business owners is their testing methods.

That’s why in today’s letter we’ll talk message testing and how to structure your campaign to continually get better results.

Many business owners just starting out with cold email know you need to test, but in most cases the test is an exercise of throwing spaghetti at the wall.

“hey we’ll see what works and go from there….”

This is usually how most people get started, which makes sense because without any market feedback, it’s all just a hope and a wish anyway.

But how do you actually learn from the spaghetti method? How do you know if something is working or not?

If you asked me even 6 months ago, I would say: just look at the positive replies.

And I still believe it’s on the right track, but it’s not capturing the whole story.

The issue with this framework is it doesn’t give you any certainty around what your prospect cares about.

When you put out 5 messages with small tweaks across them its next to impossible to really understand what drove the difference in response

In some cases, it might be very obvious to you. Many times it won’t be.

This is when this testing strategy becomes useful. Not only does it help you uncover what people actually care about but it also helps you continually get better with each campaign

It’s rooted in kaizen methodology, which is a Japanese business philosophy of continuous improvements every single day.

If you can improve a specific skill, campaign or process just 1% each day, this means you’ll get 2.7x better every 100 days.

If you do this for years and years on end, you’ll quickly become the top 1% of your niche.

When you think about it this way and just try to get your campaign 1% better every single time, it becomes easier to break down your campaign into its constituent parts.

So here’s a step by step showing you how to do it:

Break down your campaign into pain points, value propositions and offers

»Testing pain points helps you understand what challenges your audience is facing right now

»Testing value propositions helps you understand the benefits your prospects want most

»Testing offers helps you understand which outcome your prospect wants to achieve

Value prop and offers are closely related. For the purposes of this letter, we’ll say value props are the high level benefits and the offer is the actual thing the prospect replies to, whether its a guide, Loom audit, checklist, free trial, etc.

1. Create a list of each of these variables you want to test

2. Apply one of each to your email frameworks and create your campaign.

3. Once the replies start rolling in, that’s when it starts to get interesting. Collect your replies and review which angles generated replies.

4. Map these out by adding each angle into a spreadsheet along with the pain point, value prop and offer. It’s also helpful to note which titles are responding to each message. ex. Pain points 1 and 2, value props 3 and 4 and offers 1 and 2.

5. Then you can analyze your data to draw some conclusions. You’ll start to see a few pain points resonate much more deeply than others, same with value props and offers.

6. These now become the foundation of your copy going forward.

So now instead of blinding following interested replies, you are starting to understand what is driving responses.

This means more of your copy will be on the right track and you’ll spend less time ‘testing’ things that aren’t actually moving the needle.

An action item for you today is to think through your campaigns like this and hopefully you’ll see at least a small uptick in your conversions, at best you’ll see a huge improvement

Hope this one helps.

PS I’m opening up a few slots on my calendar to do a free copy review.

We’ll review your copy and I’ll give you a few pointers to fix your cold email copy.

If you want to join up, go to this link

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “To get what you want, you have to deserve what you want. The world is not yet a crazy enough place to reward a whole bunch of

  undeserving people.” ― Charles T. Munger

• Quick bite-sized pointer: How to land in the spam folder: 1) Don't validate your list, 2) Don't use waterfall enrichment, 3) Don't use distributed sending infrastructure, 4) Don't think for yourself and only use what you see online

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac