Hey, it’s Isaac from Leads to Earnings. (1-minute read)

I made a video breaking down the process I’d use if I needed another 100+ qualified leads every week.

Before building the campaign, I’d answer four questions:

1. Who do I want 100 more of? Get specific on industry, revenue, location, size, and customer type.

2. Why would they care today? Look for the trigger. What changed that makes them more likely to act now?

3. What do they already know? Your message should change depending on how aware they are of the problem and solution.

4. What is happening in their world right now? What pressure are they dealing with, and what do they actually want?

We used this type of thinking on a financial services campaign where we generated 454 qualified leads and increased the share doing $500,000+ in annual revenue from 37% to 53%.

Lead quality starts before you open the ad account.

I break down the full process in the video:

Watch it here: [LINK]

Talk later,

Isaac