Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• 5 principles to convert more cold traffic in 2025

• Maxing our iteration to prevent stagnation

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I’ve generated more than 1,000 qualified B2B sales opportunities with cold email over the last 3 years.

If you’re new to cold email, you’ll learn the landscape is quickly changing. What worked in 2023 and even 2024 is played out. If you want to win in this new environment, you need strategies that work in 2025.

Here's what you need to know.

2024 was the year of the cold email deliverability crisis. Email service providers Google & MSFT are making it harder to land in the primary inbox.

Spam complaints are rising. Email service providers are implementing stricter spam filters. And new automated email sending tools have saturated the inbox.

So today, I’m going to cover 5 key principles to creating campaigns that cut through the noise and actually get responses from potential customers.

1. Inbox Volume Management:

Limit each inbox to 15 emails/day to avoid triggering spam filters.

Use tools like Smartlead for horizontal scaling with multiple domains and inboxes.

Warmup for a minimum of 14 days before you launch your first campaign & keep warmup on at all times.

2. Reply Rates as a Deliverability Signal:

If below 1% (exclusive of OOO), then you have an issue. To solve, buy new domain, warm them up, make sure your list is accurate and re-write your campaign. You should see an improvement with new infrastructure.

To minimize downtime, purchase 1.5x to 2x more domains and inboxes than needed. Always have backup domains and inboxes warming up to reduce downtime.

3. Campaign Management

Sequence Length: Limit sequences to 3 emails; most responses come from the first two emails. Avoid sending more than 3 emails in a sequence to reduce spam complaints.

Timing and Reuse of TAM (Total Addressable Market): Space out sequences to allow time for changes in priorities and business environment. Reuse TAM lists quarterly, as recipients won’t remember past cold emails.

4. Targeting and Personalization

Avoid "Spray and Pray" Targeting: Segment lists based on specific attributes (e.g., employee count, geography, job title). Use tools like Clay to ensure lead lists are highly relevant. Focus on quality over quantity to minimize spam complaints.

Ideal Customer Profile: prioritize high-value triggers like company age, funding status, and CEO experience. Use a waterfall approach to enrich data and refine messaging at each stage.

5. Cold Email Content Strategy

Email Structure:

Email 1: Focus on Testing Value Propositions

Email 2: Add more context from email 1, or reduce friction with a lead magnet

Email 3: Referral ask

The key is to find a value proposition that generates an interested reply rate of 1 for every 100 leads contacted. Focus testing different value propositions (e.g., saving time, making money, raising status). Adapt messaging to meet the recipient’s priorities and pain points.

By following these 5 principles, then you’ll be in a good spot to convert more cold leads into customers.

I made a live training going over these concepts in more detail at my YouTube channel.

Find it here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Deciding what to give up on is at the core of success.” — Jensen Huang, CEO of NVIDIA

• Quick bite-sized pointer: I've taken 9 sales meetings over the last 2 business days. Entering a sales call flow state is inevitable with volume. Quickly realizing that each call is an opportunity to test out angles & share different client success stories until conversions are maxxd. Iteration >> stagnation

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac