Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• How to use Clay(.)com with 0 credits

• How to increase your bookings 21x

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Having used Clay for over 1,000 hours, I’ve found 100+ different use cases to get results with the platform.

I’ve been sharing these learnings publicly and get DMs from business owners asking about Clay’s learning curve and if they should use it for their go to market.

Most people also reference the price tag and want to know how to use the platform economically.

If you’re not familiar with Clay’s credit system, Clay essentially resells data enrichments at a markup compared to buying the data direct from a provider.

This means you get fractional access to an entire portfolio of data tools for one monthly subscription compared to buying a bunch of individual full priced subscriptions.

Digging in a bit further, if you look at Clay on the surface, you’d realize some credits are worth it while others are very expensive and lower leverage.

If you spend all of your credits using doing a lower leverage enrichment, then you’ll be burning your credits which means burning your cash at the same time

Since I’ve already burned thousands of credits in the platform, I wanted to share my learning with you so you don’t have to.

I’ve uncovered best practices to get more juice out of Clay and even build out a full list without using a single credit inside the platform.

The 80/20 takeaway is to leverage Clay’s free list building tools and connect your existing data subscriptions (think data providers like Findymail or ChatGPT) to Clay via API.

If you want a step by step on this process, I just released a training on my YouTube channel addressing my current strategy to build a targeted list in Clay without using a single Clay credit.

If you want to check it out, go here (link)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” – Andy Rooney, journalist

• Quick bite-sized pointer: Replying to an interested prospect within 5 minutes means you're 21 times more likely to convert a lead into an opportunity. The data is obvious. Speed to lead is one of the most important optimizations in a cold email campaign. Next time you’re reviewing your conversions, track your response times to see for yourself how replying quickly to a lead massively improves your conversion chances.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac