Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 1 minute read)

Today I will be going over:

• Steps to use AI to automate outreach

• Why you should trust process over emotion

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Average salespeople send generic emails to random prospects, then wonder why their calendars stay empty.

These average salespeople get average results.

In today's new YouTube tutorial, I demonstrate the complete opposite approach.

BEFORE you send a single email, you must understand the company, market, and pain points they're solving.

The theory is simple: "If your prospects won't respond to your personalized message... why waste time sending it at all?" This process has generated over 1,000 meetings for our clients.

It forces precision. Who exactly are you targeting? What problems do they face daily? How can you genuinely help them?

When you sit down to execute this, it's surprisingly efficient. Your brain is forced to focus on what matters.

Using Clay's platform, I show how to identify ideal companies, find the right decision-makers, and craft personalized messages that speak directly to their challenges, all in under 23 minutes.

Try it. Before you blast generic emails, build a targeted campaign with meaningful relevance first.

Watch the full tutorial [HERE].

Talk soon,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “For every reason it’s not possible, there are hundreds of people who have faced the same circumstances and succeeded.” – Jack Canfield

• Quick bite-sized pointer: Obsessing over daily results is the fastest path to giving up. Zoom out. Day-to-day: "Nothing's working". Month-to-month: "I'm making progress". Year-to-year: "I've transformed". Track daily inputs, measure quarterly outputs. Trust your process, not your daily emotions.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac