Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• Secret weapon to start conversations with executive decision makers

• Anatomy of a cold email

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Anyone doing cold outbound understands the game is changing. As deliverability gets harder and AI bots blanket the inbox, there is one sure-fire, no-brainer way to stand out.

Call your leads.

Being said, cold calling is one of the most brutal parts of sales.

Most of the time, people have no idea who you are and then you have to convince them to buy your product or service.

And because of this there's a lot of people out there who've tried cold calling and say, "hey, cold calling is dead," but in reality cold calling actually does work if you have the right methodology.

I’ve been cold calling leads across enterprise through small businesses over the last 5 years.

During this time, I’ve built a bullet proof formula to script your cold calls.

Because you’re part of my community, I want you to be successful with your outbound, no matter the channel. That’s why I created a new 12 minute live breakdown showing you a bulletproof process to script and start your cold calls.

This is the exact process I use for my own agency to call B2B companies that have no idea who you are and start the sales conversation with executive decision makers.

Watch the free training here (link)

Talk soon,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “The only thing that beats “free” is “fast.” People will pay for speed.” — Alex Hormozi

• Quick bite-sized pointer: Anatomy of a Cold Email. Subject Line - gets the lead to open the email. First Line - relevant reason you're reaching out. Value Proposition - your offer and how it solves your lead's pain. Social Proof - case study proving you've helped similar companies. Call to action (CTA) - what the lead should do next.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac