Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• How to find a winning cold email offer

• What to do about setbacks and rejections

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

A B2B consulting client came to me because they were struggling to get any results with cold email.

They had been running outbound campaigns for a few weeks and couldn’t get anyone to reply with positive intent.

After working with me, they're booking new leads weekly (1 booking per every 500-800 leads).

What changed?

We focused on the fixing the offer until it worked.

They had a clear picture of their ideal customer profile, so we knew who we were targeting.

The issue was, nobody was getting back to them.

So we kept testing new offers (prospect outcomes) until something stuck.

Now that messaging is validated, we're not done.

We'll continue to test new offers until we beat the current conversion rate.

This is how you improve a campaign's performance.

1. First, identify all the pain points your prospect is facing. Example: Increasing acquisition costs, unqualified leads, not enough leads.

2. Then think how does my service help solve pain point A, B, C? Example: better ad creative converts at a higher rate and reduces CAC.

3. Using your own service delivery, create an offer solving for the most common and acute pain points. Example. We can help you lower CAC by 10% by creating you 30 new ad creative per month.

4. Create a suite of 5 offers relating to different pain points and sections of your service delivery. If your service has 5 main parts, create an offer around each part to test. Example: setting up ad platform, building customer personas, writing ad copy, making ad creative, getting the ads to work.

5. Launch your campaign and use interested reply data to determine what offers convert best. Swap out low performers and use insights from top performers to determine your control group.

6. Your control is your top performing offer. Test this against new offers to measure conversions. Keep working this until you’re achieving a lead to meeting ratio of 1:300 or less.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "Perfection is not attainable, but if we chase perfection we can catch excellence." — Vince Lombardi

• Quick bite-sized pointer: Reframe setbacks and rejection as part of the process. Expect rejection and reduce emotional peaks and troughs. This will help you sustain longer because the hard times will come… and go. Take them head on and keep pushing.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac