Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• Creating offers for your service

• Three keys to outbound ROI

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

"An Offer is the starting point of any conversation to initiate a transaction with a customer" - Alex Hormozi, $100M Offers

We create offers to reduce risk and increase trust especially with cold outbound prospects.

This is a result of heightened skepticism, price sensitivity, and low trust among the general B2B market.

An offer = what the prospect gets.

A service = what you do for the prospect.

The offer focuses on the result the client gets as a result of the deliverable. The service is the deliverable itself.

The best offers maximize the gain and minimize the risk for the prospect.

Consider:

What does the prospect actually want? What pains do the prospect have? Does what you’re selling solve their problem? Does what you're selling solve a painful problem?

Every buyer has their own buying zone. You will appeal to the most buyers by maximizing their potential gain and minimizing their risk.

So how do you actually come up with a new offer? Here’s a 6 step framework to help you craft your own:

1. First, identify all the pain points your prospect is facing. Example: Increasing acquisition costs, unqualified leads, not enough leads.

2. Then think how does my service help solve pain point A, B, C? Example: better ad creative converts at a higher rate and reduces CAC.

3. Using your own service delivery, create an offer solving for the most common and acute pain points. Example. We can help you lower CAC by 10% by creating you 30 new ad creative per month.

4. Create a suite of 5 offers relating to different pain points and sections of your service delivery. If your service has 5 main parts, create an offer around each part to test. Example: setting up ad platform, building customer personas, writing ad copy, making ad creative, getting the ads to work.

5. Launch your campaign and use interested reply data to determine what offers convert best. Swap out low performers and use insights from top performers to determine your control group.

6. Your control is your top performing offer. Test this against new offers to measure conversions. Keep working this until you’re achieving a lead to interested reply ratio of 1:100 or less.

Bang. Simple, not easy. Keep going until you find a winner and then scale it to the moon.

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “When you’re dishonest with yourself, you’re disconnected from reality. You’re going to make poor decisions. You’re going to drop out of the moment, and you’re going to be less happy, and you’re going to be wrong.” — Naval Ravikant

• Quick bite-sized pointer: When I first started, I thought I could send a few emails and expect to get massive ROI. Then I realized it takes volume, patience and persistent follow up to drive real results. Nothing great happens overnight, keep pushing consistent inputs and it will all work out.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac