Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• Using your web traffic to do outreach

• Why it’s important to exist everywhere at once

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I’ve been speaking with B2B business owners who want to automate their outbound, but are tired of spraying and praying to their audience.

Volume is usually a good solution to a lead gen problem, but daily deliverability changes make that strategy less effective.

Not to mention, this approach is adding more noise to the inbox.

So what I’ve been doing is building out automated workflows for my clients. This means focusing on intent to buy vs simple ideal customer profile targeting.

In this case we’ll be talking about website traffic.

This website traffic flow will track your website visitors, score them for fit so you can do outreach to them with your offer.

You can assume that since someone is looking at your website and they’re in your ICP, there’s a good chance they could be somewhere in the buying cycle.

Now it’s not 100% guaranteed they are going to buy today, or even tomorrow, but the fact that they’re snooping around on your site is a small smoke signal.

And where there’s smoke there’s fire. Use this smoke as a signal to outreach and nurture your ideal fit prospects until you get a yes or a no.

Once I started implementing this approach, I’ve been adding at least 1 interested lead to the pipeline daily.

Here’s how you can do it yourself:

1. Setup RB2B or Clearbit (now owned by HubSpot). This will be as simple as adding a bit of code to your landing page.

2. Setup your ideal customer profile inside the tool. Depending on your plan level, you can identify visitor level data. If you’re on a lower plan with HubSpot, you might only be able to see company level visitor data.

3. Either way, you’ll start seeing your website traffic come through.

4. I recommend starting your outreach to the people actually looking at your site.

5. If you only have company level data, that is ok too. What you’ll do then is send your visitor data into Clay via webhook for enrichment.

6. Enrich the company level data and score it based on fit.

7. Then create a people level table with ideal fit titles. Enrich this data for valid email addresses.

8. Once you have your valid contact information, use Clay’s Smartlead integration to push directly into a campaign.

9. Turn the campaign on.

10. Watch your interested replies come through.

As with any campaign, you’ll have to tweak your messaging until you create an angle that converts but this workflow framework should get you started.

If you want help implementing this for your own business, connect with me on X and shoot me a DM here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline.“ — Dan Kennedy

• Quick bite-sized pointer: I have noticed most prospects who come inbound say they found me via YT, X or LI. Then I look at my cold email lead list to see they've also been contacted via email too. The results are clear: it's never been more important to exist everywhere all at once.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac