Hey, it's Isaac from Leads to Earnings (1 minute read)
Your targeting isn't the problem. Your messaging is.
Most lenders and brokers keep tweaking their form, their pixel, their targeting — and keep getting the same bad credit, low revenue borrowers who were never going to fund anyway.
I just published a new training breaking down exactly why that's happening and how to fix it.
Here's what I cover:
Why phrases like "bad credit, no problem" are literally telling Facebook's algorithm to find your worst borrowers — and what to say instead
How Meta's AI now controls your targeting through your ad creative, not your settings
The two-question framework that filters out unqualified borrowers before they ever hit your form
How to train your pixel exclusively on fundable business owners so every lead makes the next batch better
If your team is spending their day sorting through leads that were never going to fund, this will show you exactly where that's coming from — and how to stop it.
Watch the breakdown here: [LINK]
Talk later,
Isaac
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