Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• This is your edge to 2-3x more qualified leads

• Feature or benefit focus?

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

The easiest way to increase your interested reply rates by 2-3x is simply giving away something of value.

The key word… value.

I have a client who will do a free 90 minute consulting session with actual deliverables and a roadmap. Some people will charge thousands for this. My client does it for free.

The reason….this client is rolling in leads right now. They know their target audience needs this and they’re willing to put in the work to build trust with the customer.

This has helped them close more than $90k in net new business in less than 1 month.

Compare this to what most people will do… they’ll give away a PDF.

When was the last time you were stoked on a PDF? Probably not very often. This doesn’t work as well because a PDF has low perceived value and status.

So if you want to stand out, give away something actually valuable.

Do this by giving your prospect the roadmap to the castle, then sell the key to get inside.

In other words, give away the secrets and sell the implementation.

There is so much information available today, it’s simply an interchangeable commodity.

To make your offer, valuable, unique, and hard to replace, you convert the available information into an actionable plan.

People have information, what they don’t have is time and attention. Help them get the result without needing time or attention by giving them a valuable outcome in a short time frame.

Nobody can replace your experience or world view. This is your edge.

This strategy builds trust and authority, which is a minimum if you want to close any customer.

You spend time with the prospect, they start to trust you after you’ve delivered them value and then finally they close.

Implement this and watch your interested leads grow and your lead quality increase.

Nobody buys without trust or authority,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “If you change your bait, you’ll change your customer.”

  ― Russell Brunson

• Quick bite-sized pointer: B2B buyers don't care about your features. They care that you're able to solve their problems - quickly and with a high chance of success. Reduce their risk and provide wins generating a 5x or more return on investment.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac