Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• The Swiss-army knife of outbound for 2025

• LTM ratio basics

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

The single most important skill for cold email success in 2025 is going to be leveraging Clay(.)com

I’ve used the platform A LOT throughout 2024 and can say without a doubt it’s been the swiss-army knife of cold outbound.

My 2024 Clay Wrapped (think spotify wrapped) said I even saved 22,417 hours using the platform. Don’t know about you, but that is a substantial amount of time saved.

Clay is basically a spreadsheet on steroids that can source lists, enrich lists with out of the box integrations or AI research and personalize 1 to many messaging.

One of the biggest challenges with the platform is figuring out how to use the platform without wasting your credits or running up a big bill.

In the last week, I’ve even received multiple DMs from readers asking for ways to make Clay more cost effective.

So I put together a training showing you how.

Key benefits include how to get cost efficiency through API integrations, scalability via automation, and time savings by syncing enriched data directly into campaigns.

I’ll show you how to integrate Clay with tools like Apollo, BuiltWith, and Smartlead to improve data accuracy and targeting.

This approach means you can create personalized outreach at scale, which improves engagement rates, reduces manual effort, and allows for flexible experimentation.

By integrating these enrichments, you can generate high-quality leads, optimize workflows, and scale campaigns without incurring significant costs or having to do a hiring blitz.

Find the training here. (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "Don't stress about not having it all figured out. Social media can make us think that we're the only one not "trending up and to the right." Focus intently on where you are at now and use this as leverage while everyone else is focused on projecting where they want to be rather than where they actually are." - Angela Benton

• Quick bite-sized pointer: This one metric helps me make all cold email campaigns perform better: Lead to meeting ratio. Target 1,000 prospects for every meeting booked. If the ratio is greater than 1k:1, then I know I have a problem with my offer, targeting or messaging.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac