Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Client retention in 2025

• 3 steps to send 1,000 emails per day

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

You’re going to have a bad time if you aren’t able to retain your clients.

I had a client renewal this week, so wanted to share my process to keep the client beyond the initial term.

This particular client has been getting good results, but is re-evaluating its go to market strategy going into 2025.

As such, they asked me to put together a proposal and plan for Q1 2025.

Here are a few key takeaways and learnings from this process:

One of the single most important parts is establishing and clearly showing the value you’ve created.

This means, learnings, trends, metrics and how you’ve performed relative to expectations.

You know how much value you’ve created, but people are busy. They’re not as intimately aware of all the work and results you’ve generated. So it’s your responsibility to remind them. This is why ongoing client comms and good communication is a huge factor in keeping clients.

If you hit expectations great, but in some cases you will miss. If you do miss, you can still save the relationship, that is if you’re on the right track and can get them where they want to be.

When I’ve been able to extend an underperforming client, I will treat the situation how I would solve a problem for myself. First determine the problem, develop a hypothesis why the problem occurred and then build a plan to get back on track.

This might sound simple. That’s because it is. But so many businesses are lazy and reactive, meaning they do not proactively solve problems.

You can set yourself apart from 99% of businesses by simply giving a sh*t, thinking deeply and coming up with a solution.

If executed correctly, you will buy yourself another chance, win the opportunity to learn more and seize the opportunity to create even more value for your client.

Once you’ve established your value, identified problems and set out a plan to fix them, the next step is to show how you expect your results to get better and then compound over time.

Put this all in a nice looking document and present your proposal.

If you do this, you’ll be in great shape to extend your customer’s into 2025.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Most of my successes in life have come from learning how to be comfortable with being uncomfortable.” ― Jesse Itzler

• Quick bite-sized pointer: How I send 1,000 emails per day in 3 steps:

  1. Setup 34 domains 2. Buy 2 sending inboxes per domain (Google or MSFT) 3. Send 15 emails per inbox per day. This works out to: 34 x 2 x 15 = 1020 emails per day

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac