Hey there - It’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 4 minute read)

Today I will be going over:

• The 20% of cold email actions that generate 80% of the outcomes

• One simple daily change that unlocks massive bandwidth

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

In business, advertising and life 80% of the outcomes come from 20% of the causes (the vital few).

By consistently doing the biggest needle moving tasks every single day, you can make 10x more gains compared to working 2x more and spending most of your time on low leverage tasks.

In short, if you remove the micro-optimizations and only focus on things that get you results, then you’re going to make it.

After booking 500 meetings in the last 12 months and generating hundreds of thousands in revenue to my client’s businesses, I’ve found there are 5 main levers to pull if you want more out of your cold email campaigns.

They are:

1. Offer

2. Lead List

3. Copy

4. Your Online Presence

5. Sending Infrastructure

If you can figure these out, then you’ll no doubt start doubling your campaign results.

That’s why I made a 26 minute training on the 5 biggest levers, why each one matters and how you can use them to add your next 1-4 new customers.

If you want to watch it, here it is (link)

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “The best entrepreneurs see things as they are and not how they want them to be.” – Arthur Rock

• Quick bite-sized pointer: I’ve been blocking 1 hour every single day towards employee training. With this small daily investment, I am finding massive labor leverage by upskilling my team. Nothing better than having your team complete entire workflows without your intervention. This is only possible with proper training and something that took me a long time to figure out but something I’m never going to forget. During this daily time block, I will build step by step SOPs, make trainings and employee assessments to test for comprehension. Try it yourself and you’ll start to see measurable gains in their skill level, while freeing up your bandwidth to do… literally anything else.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac