Hey, it's Isaac from Lever Growth. (est. 2 minute read)

Most businesses are throwing marketing tactics at the wall hoping something sticks. They're running ads, posting content, doing outreach, but they have no systematic approach to actually understanding their market or positioning themselves correctly.

I recently used a specific 5-step blueprint with my clients that generated over $100,000 in net new revenue in just one month. Each lead came with 10+ data points showing exactly what they wanted, what problems they faced, and what they'd already tried.

Here's what happened. One of my clients was struggling to get quality leads. They were getting responses, but the prospects weren't qualified and deals weren't closing. We implemented this go-to-market engineering system, and within 30 days they had 10+ qualified leads per week with detailed insights about each prospect.

The blueprint breaks down into 5 core components. First, you need to understand your market and validate it's actually growing. Second, identify the most urgent problems your prospects face daily. Third, position yourself in an underserved segment rather than competing head-to-head with established players. Fourth, analyze your competition to find market gaps. Fifth, create value propositions that directly address the biggest pain points.

You can implement this immediately. Start by researching one competitor in your space using free tools like Perplexity or ChatGPT. Ask it to analyze their market positioning, target customers, and pricing strategy. Then identify one underserved segment they're not addressing well. Create a simple value proposition that speaks directly to that gap. Test it in your next 10 outreach messages and track the response rate.

The key insight here is that most businesses skip the research phase and jump straight to tactics. But when you understand your market deeply, your messaging becomes magnetic because you're speaking directly to real problems with real solutions.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth(.)io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac