Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• The simple but easy to forget campaign optimization to 3x conversions

• The top 10 Clay Enrichments after 1,000 hours on the platform

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I wish I knew how important speed to lead was when I first started running cold email campaigns.

Speed to lead is how quickly you can get back to your interested leads once they’ve replied.

I probably left hundreds of thousands of dollars on the table by replying to interested leads too slowly.

The thing is, I really didn’t know how important it was until I created an automated interested reply notification.

This notification pings my inbox manager the moment a good reply came in.

Then we updated our SOPs to reply to the lead within the first 5 minutes.

Once we implemented this simple change, conversions skyrocketed overnight.

We went from converting one out of every 10 positive replies to 3 or 4 conversions out of every 10 positive replies.

This is the power of speed to lead.

When you reply within a short time frame, you’re front of mind and super relevant.

The prospect replied because they’re facing some pain.

Capitalize on this pain by replying fast.

Today’s tip is super simple, but easy to forget.

Reply to your leads as soon as possible. Ideally within 5 minutes and watch your conversions pump.

And make sure you never miss a reply by creating a Slack reply notification in Zapier or Make.

Easy as

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: Don't get trapped in your Zone of Excellence (the things you are great at but sap your energy). You will find yourself excelling at a job you hate. ― Justin Kan

• Quick bite-sized pointer: I've spent over 1,000 hours inside of Clay(.)com and booked over 1,000 B2B sales calls for my clients and my own business. In that time, I’ve identified the top 10 enrichments to use inside the platform to not only book more meetings, but spend less time doing manual research to focus on selling. They are: Find Companies, Find Job Postings, Sales Navigator Search, Import Data from Apify, Find Local Business with Google Maps, Find People (includes LinkedIn Profile), Waterfall Email Enrichment, Builtwith Integration, Use AI, Claygent (AI research). If you want to see a full breakdown of the top 10 enrichments, you can find the entire 16-min training at my YouTube channel. Search "isaac wood top 10 clay".

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac