Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• 391x your leads by doing this

• B2B pipeline scaling framework

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most B2B businesses kill their meeting conversion rates by replying to leads too slowly.

If you want more meetings, reply faster.

Assume a lead replies with interest to your outreach. Most people will sit on their response for 1 hour or more. I even recently saw a stat from Chili Piper saying the average lead reply time is 17 hours.

If you’re waiting this long, you’re missing out on a huge amount of warm leads and potential revenue to your business.

Harvard Business Review published a study that demonstrated an average 391% increase in sales by replying within 1 minute. Literally do nothing else but reply to your lead faster and 4x your leads. Sounds like a no-brainer.

Here’s how we’re doing it right now.

1. For every interested lead reply, setup an automatic notification between Slack and your sending tool, Smartlead. This will guarantee you never miss a reply.

2. Then scrape the leads phone number with Clay. You can setup an automated workflow to do this or manually enrich inside Clay. Two data sources I’ve found success with are Findymail and Datagma. You’ll ideally get their mobile number.

3. Call the lead immediately. Build a basic warm lead calling script and focus on qualifying the lead. This improves lead quality and because your lead is aware, there’s a good chance they’ll remember you from your email.

4. If no response, then reply to the lead within 5 minutes, making sure to send along more info and a push to a call. This helps capture the lead while they’re still highly problem aware.

5. Continue to follow up until they respond, yes or no.

If you don’t have the time to do this yourself, consider hiring a caller. With an extra 4x more sales, you’ve just created hiring budget.

That’s it for today. Hope you found value in it.

Godspeed to lead,

Isaac

PS - If you want help creating a full outbound lead getting system (cold calling, email, LinkedIn), then I’m opening up a few spots in January to help you add 10-20 more qualified calls per month. Find some time here to see if you’re a good fit here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "Champions aren't made in the gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision" — Muhammad Ali

• Quick bite-sized pointer: Scaling a B2B sales pipeline is as simple as understanding >total leads in pipeline >interested leads >meetings booked >meetings attended >offers made >deals closed. Dial in each step to scale your campaigns.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac